Internationalization
We know how complicated the internationalization of your business can be. Hexagon Translations have a global vision of all processes needed to take your digital content to international markets and we are happy to share this knowledge with you and to take part of the linguistic and cultural aspects you need to succeed.
The internationalization of digital content includes products such as software, apps, games, websites, e-learning material, etc.
It is important to understand the differences that may exist between the different languages and cultures that we will be addressing even before beginning with the localization process. A well internationalized product will mean faster and easier localization.
Thinking of all cultural and linguistic aspects during the project analysis phase is essential before developing your product. At this point both technological and cultural aspects must find each other.
We have a team of internationalization experts that may detect each market’s needs and how to address such dedicated features. We provide you with a team of technical, cultural and linguistic expesrts who have the necessary skills to carry out their work efficiently.
GLOBALIZATION CYCLE
Globalizing a digital product encompasses two key processes: internationalization and localization. This process takes into account strategic business aspects such as marketing or customer service and is related to each market’s needs.
Hexagon Translations understands the globalization of a digital product as continuous process:
Internationalization
PRODUCT REQUIREMENTS ANALYSIS
During this first phase, a basic analysis should be carried out to determine the funtionalities and features a user will need according to market studies. This study takes into account both the local market and all potential markets.
INTERNATIONALIZED PRODUCT DESIGN
The design of the product will be carried out based on the previous analysis. Aspects such as colours, icons, UI, abbreviations, etc. will be taken into consideration.
INTERNATIONALIZED PRODUCT DEVELOPMENT
The product is developed by taking into account the different features that each target culture will require.
QA AND TESTING
When the product is completed, we must perform a quality control and testing of the internationalized product (usually in English). If critical design or development errors are detected, we must go back before moving to the next phase.
LOCALIZATION
Localization must be done by expert translators working with their native language and relevant cultural experience. This step is key, as it will determine the success of the product in the target market. After completing the localization, a second expert localizer should review such translations to make sure that there are no typos, inconsistencies or mistranslations.
LOCAL QA AND TESTING
After localizing and reviewing the product content, a local QA and testing is required.
LOCAL MARKETING
The product is released and users provide their feedback. Such feedback should be considered for next versions, going back to the first phase of globalization again.
